Core value: to create the value of achievements in the future

Business philosophy: integrity work, brown line Zhi Yuan; in good faith-based, line and road.

London : the unity of knowledge and practice, be conscientious and do one's best line Zhi Yuan, accumulate steadily, bank stability .

Operating purposes: harmony, Rui Chong win-win

Harmony: for the staff to create a harmonious working environment, with the customer development harmonious partnership,Seek business environment and social environment and harmonious.

Rui Chong: sensible Zhi Jintui Zhong Yong innovation career

A win-win situation: seek welfare for employees Cooperation with customers and mutual benefit Create value for society